QSR Insider
by Teresa Buyikian
Tampa Bay Buccaneers quarterback Baker Mayfield tells a story that seems to be about football, but is really about eating a Sonic meal. Read the whole story
by Teresa Buyikian
Promo introduces the the Domino, a smaller, customizable Detroit-style pie in the shape of the brand's logo. Read the whole story
by Teresa Buyikian
The spot says now that everyone in football has a deal -- including mascots -- so should the fans. Read the whole story
by Teresa Buyikian
"This is the first time in my career I've made a campaign without knowing exactly what the outcome would be," says Chief Brand Officer … Read the whole story
by Tanya Gazdik
Starbucks posits that basic isn't necessarily a bad thing, especially when Martha Stewart is involved. Read the whole story
by Teresa Buyikian
Move over, fried chicken sandwiches and buffalo wings. Grilled chicken has entered the chicken chat, following a year-long lobbying campaign by the QSR chain. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Pressured consumers are redefining value, and are responding to the company's protein-centric portfolio. Read the whole story