While pinched consumer budgets have led to some dire third-quarter predictions, analyst Deborah Weinswig disagrees: "We're going to be okay." Read the whole story
With sales topping $700 million, the fast-growing Los Angeles activewear company feeds its 2 million members a steady diet of new trends, celebrity ties-ins … Read the whole story
Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. … Read the whole story
Some say they are unable to convince their CFOs to invest in marketing and technology, the CMO Council reports. Read the whole story
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV. Read the whole story
But most marketers are planning to have a go at AI now or in the future, Optimizely reports. Read the whole story
The ecommerce company has been looking for a new agency since April and says Orchard will continue the "Etsy Has It" theme in new … Read the whole story
The new product, Klaviyo reviews, enables Shopify merchants to collect product reviews with their customer data and messaging in one platform, the company says. Read the whole story