Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases. Read the whole story

JC Penney hopes its affordable clothes, hair salon and optical shops will win over parents looking to save time and money. Read the whole story

Most parents don't have shipping brands on their back-to-school lists. Shipt wants to change that, launching a delivery game on Roblox. Read the whole story

The ecommerce giant and actor Randall Park tells parents that spending way less on kids is OK. Read the whole story

With just days until the first match, marketers are unleashing campaigns they hope will be worthy of the most-attended Women's World Cup ever. Read the whole story

As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations and expands its business model, including contact lenses and B2B moves. Read the whole story