CTV platforms delivered lower levels of messages for CPG brands consumed by consumers - at 6.63 - less than the 7.42 average for all … Read the whole story

Public can visit the "store" on 3 days when retailer will "take any fake bag off your hands with no questions asked." Read the whole story

Amazon says the AI-driven platform no longer relies on single IDs to target ads, but uses AI to analyze browsing, purchasing and streaming data … Read the whole story

Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales declines. Read the whole story

Diverse ads outperformed others tested overall with a nationally representative audience. Read the whole story

Basking in the glow of the Cannes Titanium shortlist, the delivery app expands its attention-getting campaign to include even more stuff. Read the whole story

The brand worked very closely with the athletes and the Olympics, says David Lauren, Ralph Lauren's chief branding and innovation officer. Read the whole story