TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier. Read the whole story

The creator economy is exploding, with one estimate that it will grow by $500 billion over the next four years. Read the whole story

Instacart and Roku have expanded their partnership to support campaigns wherever advertisers want to run media, including streaming, search and social. Read the whole story

Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained. Read the whole story

Most consumers will opt out if they get four messages from the same firm in 30 days, GetApp reports. Read the whole story

A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions … Read the whole story