The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical fashionistas. Read the whole story

Tariffs, aspirational shopper woes, and China drag LVMH down, shaking up a $400 billion market. Read the whole story

Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming. Read the whole story

After Temu discontinued Google Shopping ads in the U.S. last week, its App Store ranking fell from between No. 3 or No. 4 to … Read the whole story

The outdoor co-op says it misread member values -- and is joining Patagonia and others to form a new brand alliance for public lands. Read the whole story

Adam Selman was previously the chief design officer at Rihanna's lingerie brand, Savage X Fenty. Read the whole story

Former Crocs CMO Heidi Cooley takes on new brand role as Lovesac eyes aggressive expansion and recovers from a sales dip. Read the whole story