As beauty and grocery sales slip, new research from Coresight shows essentials taking the lead, and consumers getting more cautious. Read the whole story
New Deloitte research shows value-focused consumers are cooking more meals at home, Read the whole story
The brand's draft-day watch party underscores a marketing strategy built on roots, not razzle-dazzle. Read the whole story
The Ford Brand Design team worked closely with the fashion brand to translate its creative assets into two custom-designed Broncos. Read the whole story
New campaign leans into quirky humor, TikTok energy, and Gen Z chaos. Read the whole story
And more shoppers in general are planning to use buy now pay later (BNPL) this year, PartnerCentric reports. Read the whole story
Klaviyo is unveiling cross-channel capabilities, with some still in beta. Read the whole story