The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take the place of advertising to become the … Read the whole story

Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unease is setting up the most volatile season yet. Read the whole story

With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's fashions. Read the whole story

Three spots by Arnold lllustrate the desert's beauty and the diamonds' hues. Read the whole story

Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around the world. The company's own offers and … Read the whole story

Despite persistent digital weakness, the early days of the new CEO's strategy paid off with surprise sales growth. Read the whole story

Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. Read the whole story

With sales down and costs up, the gifting company hopes a retail-media builder can recapture bored consumers. Read the whole story