Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for … Read the whole story

A rough earnings report reveals a brand still searching for the identity that made it a household name. Read the whole story

In a complete marketing reset, the company banks on humor as it shifts from product to lifestyle focus. Read the whole story

The Carhartt package was codesigned by Ford's Steve Gilmore, who inherited a wheat-colored Carhartt jacket from his father 15 years ago. Read the whole story

The latest in the "Engineered for Whatever" campaign adds the Aussie zookeeper to its already irreverent roster. Read the whole story

The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedine Zidane and David Beckham, is racking up millions of views. Read the whole story

Two executives landed new CMO positions today: Allyson Borozan at the Wellness Pet Co, and Wendy Kula at shoe company Saucony. Read the whole story