A special interest group formed by the standards body NFC Forum now supports the retail industry through a little embedded chip in phones that … Read the whole story
Mobile technology has now become woven into the travel experience, helping to ease traditional choke points. Read the whole story
After letting third-party shopping apps get a head start on in-store shopping utility, retailers appear to be gaining back customer mindshare with their branded … Read the whole story
The Mobile Marketing Association has released an updated primer on mobile couponing as it works toward establishing a standard ad unit for mobile offers … Read the whole story