MobileShopTalk
by Chuck Martin, Staff Writer
While traditional coupons offer shoppers products at a lower price, there are rewards programs that can provide value after the sale without much effort on the part of the consumer. Read the whole story
by Mark Walsh
Yelp reported its fourth-quarter revenue climbed 65% on local advertising growth buoyed by increased mobile usage. The company this year would continue to broaden … Read the whole story
COMMENTARY
by Nate Barad
Sustaining high levels of engagement is key to driving conversations as marketers need to track the past, present and future of mobile customers' behavior. Read the whole story