MobileShopTalk
by Chuck Martin, Staff Writer
Airlines, retailers and financial institutions are doing plenty of mobile testing behind the scenes before launching new mobile commerce functionality. Part of the challenge is making sure the past
features … Read the whole story
by Laurie Sullivan
Consumers are becoming more comfortable with mobile commerce and user satisfaction as the mobile retail experience is improving. Consistent customer service across channels plays … Read the whole story
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by Steve Smith
American Express today introduces a Twitter-based method for buying from a select catalog of physical goods. Using a designated hashtag in a tweet is … Read the whole story
COMMENTARY
by Nanda Sibol
The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
According to a new ForeSee study of mobile shoppers last holiday, most people people using their phones in-store were going to that retailer's mobile … Read the whole story