Airlines, retailers and financial institutions are doing plenty of mobile testing behind the scenes before launching new mobile commerce functionality. Part of the challenge is making sure the past features … Read the whole story
Consumers are becoming more comfortable with mobile commerce and user satisfaction as the mobile retail experience is improving. Consistent customer service across channels plays … Read the whole story
American Express today introduces a Twitter-based method for buying from a select catalog of physical goods. Using a designated hashtag in a tweet is … Read the whole story
The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any … Read the whole story
According to a new ForeSee study of mobile shoppers last holiday, most people people using their phones in-store were going to that retailer's mobile … Read the whole story