While a large percentage of actual shopping transactions may not happen on a smartphone, it doesn't mean the mobile device isn't having a significant impact on purchases. A new study … Read the whole story
According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to … Read the whole story
There is even more evidence this week of what marketers should have known all along -- Latino mobile users represent an amazing opportunity for … Read the whole story