MobileShopTalk
by Chuck Martin, Staff Writer
As more people use their phones to shop, there will be more opportunities to provide more relevant offers. New research shows that substantially more smartphone owners (73%) are using their … Read the whole story
by Mark Walsh
Marketers aren't crafting ads carefully enough to suit the smaller smartphone screen and appeal to the task-oriented mindset of on-the-go consumers. Almost half (47%) … Read the whole story
by Laurie Sullivan
Mobile devices are turning into time-saving search tools. In fact, 56% said they like the ability to search and sort quickly, 49% can easily … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
An opted-in SMS list remains one of the most powerful tools for local retailers who want to drive store traffic when and where they … Read the whole story