MobileShopTalk
by Chuck Martin, Staff Writer
We may be about to find out the level to which mobile shoppers are willing to be targeted in stores as they shop. Earlier this year, a study by ResearchNow … Read the whole story
COMMENTARY
by Stephen Kraus, Op-Ed Contributor
One of the most profound changes in the Affluent marketplace has been their rapid adoption of mobile devices. Over the past two years, tablet … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The indoor location mapping market will heat up in coming years as the airwaves and your exact location in a shopping mall or store … Read the whole story
by Karl Greenberg
When it comes to the way affluents say they prefer to buy, 55% of them prefer online. Of those, 44% prefer using a computer, … Read the whole story
COMMENTARY
by David Wachs
From background app updates to an upgraded Passbook and the new iBeacon functionality, Apple's iOS 7 has a lot to offer marketers. Read the whole story
by Erik Sass
Coupon distributor Valpak is using augmented reality to make it easier to find coupons for restaurants and services -- or maybe that should be … Read the whole story