We may be about to find out the level to which mobile shoppers are willing to be targeted in stores as they shop. Earlier this year, a study by ResearchNow … Read the whole story
One of the most profound changes in the Affluent marketplace has been their rapid adoption of mobile devices. Over the past two years, tablet … Read the whole story
The indoor location mapping market will heat up in coming years as the airwaves and your exact location in a shopping mall or store … Read the whole story
When it comes to the way affluents say they prefer to buy, 55% of them prefer online. Of those, 44% prefer using a computer, … Read the whole story
From background app updates to an upgraded Passbook and the new iBeacon functionality, Apple's iOS 7 has a lot to offer marketers. Read the whole story
Coupon distributor Valpak is using augmented reality to make it easier to find coupons for restaurants and services -- or maybe that should be … Read the whole story