There are some obvious opportunities for retailers to help mobile shoppers in their stores. One of the most obvious, highlighted in a recent study, is to provide Wi-Fi for shoppers … Read the whole story
"[Retailers should] embrace Wi-Fi because it allows customers to do additional research in the store in a way that is convenient for them, thus … Read the whole story
Customers have higher expectations than ever, and the transactions space must evolve to meet and exceed them. Customer-centric decisions in retail marketing help to … Read the whole story
Mobile is the delivery platform that digital coupons have been waiting for. I just wish more publishers got with the program and made it … Read the whole story