MobileShopTalk
by Chuck Martin, Staff Writer
Big-name partnerships may be one of the major drivers of various mobile shopping technologies. In its efforts to expand usage of its MasterPass mobile wallet, MasterCard partnered with J. Crew … Read the whole story
COMMENTARY
by Tammy Chung
The ability to do things without the need to even lift a finger is quickly being applied to many aspects of our lives. New … Read the whole story
COMMENTARY
by Jeremy Geiger
Location-based targeting and data-driven marketing are creating new possibilities for retailers and brands via online-to-offline (O2O) marketing. O2O, which is growing at 19% per … Read the whole story