MediaPost Publications - mCommerce Daily 12/06/2013

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MobileShopTalk

Seeing Beyond the Mobile Transaction

by Chuck Martin, Staff Writer

Some retailers may be missing the grander picture around mobile commerce. The model comprises an entire mobile process rather than simply an in-store transaction. Read the whole story

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Use of mobile shopping apps spiked on Thanksgiving compared to the prior Thursday this year -- but only half as much as last year's … Read the whole story
Retailers Backing Away From Mobile
by Sarah Mahoney
A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it … Read the whole story
COMMENTARY
Search Works - But Can The Web Site Handle Traffic, Commerce?
by Laurie Sullivan, Staff Writer
You're building great search campaigns and optimizing Web sites to serve ads and organic listings at the top of the page in search engine … Read the whole story