MobileShopTalk
by Chuck Martin, Staff Writer
Beacons, beacons everywhere. In the category of bright, shiny objects discussed at the MediaPost Mobile Insider Summit this week, the subject of Apple's iBeacon (and beacons in general) had to … Read the whole story
by Karl Greenberg
The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertising channels influence purchase behavior of auto shoppers, said 60% of consumers bought … Read the whole story