MediaPost Publications - mCommerce Daily 04/23/2014

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MobileShopTalk

Mobile Shopping Technologies & the Challenge of Consumer Adoption

by Chuck Martin, Staff Writer

The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do with consumer education. Most consumers are either unaware … Read the whole story

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COMMENTARY
Square Looking To Plug Into Google?
by Mark Walsh
The report that mobile payments firm Square has been in secret acquisition talks with big tech players like Google, Apple and eBay, if accurate, … Read the whole story
COMMENTARY
Targeting Aisle 5: A Report From The Proximity Marketing Trenches
by Steve Smith, Staff Writer
My wife and I have seen the future of in-store proximity marketing -- and it is not enough. Targeting the act of buying only … Read the whole story