MobileShopTalk
by Chuck Martin, Staff Writer
Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most (59%) consumers, mobile has yet to change the … Read the whole story
by Tanya Gazdik
"It celebrates the moments that make our life just that little bit simpler and more magical," says Christina Smedley, vice president of global brand … Read the whole story
COMMENTARY
by Tim Dunn, Columnist
As marketers, we scratch our heads almost daily about how to define and build up that most intangible of brand assets - loyalty. Most … Read the whole story