Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most (59%) consumers, mobile has yet to change the … Read the whole story
"It celebrates the moments that make our life just that little bit simpler and more magical," says Christina Smedley, vice president of global brand … Read the whole story
As marketers, we scratch our heads almost daily about how to define and build up that most intangible of brand assets - loyalty. Most … Read the whole story