Tuesday, June 3, 2014
MobileShopTalk
The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based on consumers buying from the device. The reality … Read the whole story
Marketers -- particularly those targeting the affluent -- may want to make sure their systems are optimized not just for mobile shopping, but also … Read the whole story
Cord-cutting will pay off for mobile advertisers as more consumers use smartphones at home to search and discover information. In fact, smartphone use in … Read the whole story
- COMMENTARY
Consumer shopping behavior can no longer be viewed as either in-store or online. The smartest brands and retailers are looking at how mobile and … Read the whole story
