Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news is that almost half (48%) of emails are … Read the whole story
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
Starbucks has made no secret of its ambitions to make mobile a key part of its growth strategy. As of April, the coffee chain … Read the whole story
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on … Read the whole story
A lot of companies believe you simply put a retail site on a mobile phone and expect the magic to happen. When it doesn't, … Read the whole story