MobileShopTalk
by Chuck Martin, Staff Writer
Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their smartphone as the easiest to use in-store device … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
You can't use in-store devices and beacon gadgetry to gather shopper data unless the customer, and the salespeople, all buy in, one British retailer … Read the whole story