MobileShopTalk
by Chuck Martin, Staff Writer
I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work with their customers, one major retailer … Read the whole story
by Sarah Mahoney
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Beacons may appear more attractive to retailers than they do to consumers for now. The technology promises to add yet another disruption to an … Read the whole story