I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work with their customers, one major retailer … Read the whole story
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel … Read the whole story
Beacons may appear more attractive to retailers than they do to consumers for now. The technology promises to add yet another disruption to an … Read the whole story