MobileShopTalk
There are many questions on tap for today's MediaPost OMMA mCommerce conference here in New York. One of the big ones is the role of retail in the mobile shopping … Read the whole story
- COMMENTARY
Many in the industry would agree that the Holy Grail of a campaign is in understanding your consumer; where they are, who they are, … Read the whole story
Retailers are still falling short when it comes to building out their mobile business through apps, according to a new study. The analysis finds … Read the whole story
- COMMENTARY
This week's OMMA event for mobile commerce in New York is surely a sign that mobile commerce has come of age. Of course, the … Read the whole story
- COMMENTARY
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
