mCommerce Daily
Thursday, August 7, 2014
  • Beacons: Closing the Gap on Proximity Marketing

    Many in the industry would agree that the Holy Grail of a campaign is in understanding your consumer; where they are, who they are, … Read the whole story

  • Study: Less Than Half Top Retailer Apps Transactional

    Retailers are still falling short when it comes to building out their mobile business through apps, according to a new study. The analysis finds … Read the whole story

  • The Shifting Goalposts of Mobile Commerce

    This week's OMMA event for mobile commerce in New York is surely a sign that mobile commerce has come of age. Of course, the … Read the whole story

  • Unleashing The Mobile Shopper

    As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story