There are many questions on tap for today's MediaPost OMMA mCommerce conference here in New York. One of the big ones is the role of retail in the mobile shopping … Read the whole story
Many in the industry would agree that the Holy Grail of a campaign is in understanding your consumer; where they are, who they are, … Read the whole story
Retailers are still falling short when it comes to building out their mobile business through apps, according to a new study. The analysis finds … Read the whole story
This week's OMMA event for mobile commerce in New York is surely a sign that mobile commerce has come of age. Of course, the … Read the whole story
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story