Friday, August 8, 2014
MobileShopTalk
Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because … Read the whole story
- COMMENTARY
Adoption of mobile coupons seems to have doubled in the last few years, and it is clear that brands and consumers benefit from the … Read the whole story
Lord & Taylor is among the national retailers getting on the beacon bandwagon. The company is ramping up proximity-based marketing efforts, if still mostly … Read the whole story
