MediaPost Publications - mCommerce Daily 08/21/2014

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MobileShopTalk

Back-to-School Shoppers & Real-Time Deals

by Chuck Martin, Staff Writer

With back-to-school shopping in full swing, there's a flood of new research analyzing the impact and influence of mobile devices on all that shopping. What's consistent in all the studies … Read the whole story

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COMMENTARY
Digital Coupons Significant In Shopping And Purchasing
by Jack Loechner, Staff Writer
According to a recent Forrester study, digital coupons are keeping up with the times, and are very relevant as omnichannel retail becomes the norm. … Read the whole story
COMMENTARY
Location-Based Marketing Needs Smarter App Development
by Sean Bowen
The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is … Read the whole story