MobileShopTalk
by Chuck Martin, Staff Writer
Beacons are not just for shopping. While much attention is on beaconing at retail, there's great potential in other areas, especially to provide offers and services. A good example is … Read the whole story
by Sarah Mahoney
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and … Read the whole story
COMMENTARY
by Mark Walsh
People may be spending most of their mobile time in apps, but don't tell that to Chris Taylor of 1-800-Flowers.com. The retailer's digital marketing … Read the whole story
COMMENTARY
by Puneet Mehta
Beacons are all the rage, and for good reason. The small Bluetooth wireless transmitters that hide inconspicuously on doorways, shelves, checkout counters and more … Read the whole story