Beacons are not just for shopping. While much attention is on beaconing at retail, there's great potential in other areas, especially to provide offers and services. A good example is … Read the whole story
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and … Read the whole story
People may be spending most of their mobile time in apps, but don't tell that to Chris Taylor of 1-800-Flowers.com. The retailer's digital marketing … Read the whole story
Beacons are all the rage, and for good reason. The small Bluetooth wireless transmitters that hide inconspicuously on doorways, shelves, checkout counters and more … Read the whole story