While many shoppers aren't using their phones in stores to help them decide what to buy, most of those who do would rather turn to their mobile device than a … Read the whole story
Several factors drive the online shopping habits of Hispanic consumers, including bilingualism and acculturation. Marketers have to consider the media mix, targeting, and whether … Read the whole story
The Federal Trade Commission can proceed with a lawsuit accusing Amazon of unfairly charging parents for their children's in-app purchases, a judge in Seattle … Read the whole story