Using Wi-Fi in stores impacts customer loyalty and increases both the amount of time spent in a store and sales, yet most retailers don't yet offer it. However, that's about … Read the whole story
Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase … Read the whole story
Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a … Read the whole story