MediaPost Publications - mCommerce Daily 03/16/2015

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MobileShopTalk

The Messaging vs. the Beacons at SXSW Panel

by Chuck Martin, Staff Writer

There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies are more focused on the customer … Read the whole story

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Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
by Laurie Sullivan
Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. … Read the whole story
COMMENTARY
Mobile The Choice For Local Shopping
by Jack Loechner, Staff Writer
According to a new study from the Local Search Association, titled The Mobile Fanatics - How Mobile is Transforming Local Shopping, 60% of US … Read the whole story