MobileShopTalk
by Chuck Martin, Staff Writer
Targeting customers along their mobile path to purchase regularly involves various approaches and attempts at personalization. The analysis and use of data to create better engagement is a common
approach, … Read the whole story
by Karl Greenberg
"Given that people so often turn to the Internet and smartphone apps to research vehicles -- and can even see what others have paid … Read the whole story
by Tyler Loechner
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story