Targeting customers along their mobile path to purchase regularly involves various approaches and attempts at personalization. The analysis and use of data to create better engagement is a common approach, … Read the whole story
"Given that people so often turn to the Internet and smartphone apps to research vehicles -- and can even see what others have paid … Read the whole story
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story