MobileShopTalk
by Chuck Martin, Staff Writer
There's still a lot of mobile scanning going on. While talk about QR codes has moved to the back burner, being replaced by the likes of beacons, augmented reality and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. Consumers reported action responses, purchases, online searches, brand-related social … Read the whole story