MobileShopTalk
by Chuck Martin, Staff Writer
Online shoppers just can't seem to warm to apps, but those who do, really do. This is even more pronounced based on gender, according to a new study. Neither group … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Offering shoppers a path-to-purchase experience with less friction is paramount to accelerating online sales, says Cindy Chen, global head of ecommerce at Mondelez International. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps … Read the whole story
COMMENTARY
by Nick Worth, Columnist
Many marketers' concept of mobile is already outdated. For marketers just forming a mobile strategy, it's important to plan for the future of mobile, … Read the whole story