Taking a look back, total Internet advertising revenues in 2001 were $7.2 billion. The IAB and PriceWaterhouseCoopers estimate that the market will hit $12.5 billion at the end of this year. Not bad. But what struck me the most was how far we still have to go.

Let me get right to the point with a question: Does technology create new consumer behaviors, or does technology facilitate the creation of new ways of expressing consumer behaviors?

Let's ask ourselves, what do consumers really want when it comes to mobile content, TV, and the personal computer? I would argue, ease of use--both in consumption and management.

What I find most interesting as we look at the evolution of social networks is that they are still premised upon the same fundamentals that any other offline social network is premised, one of which is commonality.