Obviously, pretty deep. I am referring to an article that appeared in today's New York Times, "Is Wal-Mart Too Cheap For Its Own Good?" While the article may be all about how Wal-Mart is having a tough time breaking out of the low-cost, low-end market, the bigger-picture message is this: not only is the report likely right on the money from a brand equity point of view, it was leaked to the mainstream press via an online property, wakeupwalmart.com.

As video continues to evolve, so do enhancements for users who are consuming it. Check out an interview with Laurie Racine, president of dotSub, whose tool subtitles digital content. Interesting technology? You tell me.

1. Move to ad-supported content distribution model. 3. Hold an iTunes/iPod upfront. Maybe it's too soon? 4. Integrate ad-insertion technology with iTV. Duh.