MediaPost Publications - MediaDailyNews 01/13/2003

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Nielsen to Add to Digital-TV Monitoring Capability
by Paul Gough
The true digital invasion hasn’t yet hit, but that doesn’t mean that Nielsen Media Research isn’t getting ready. Read the whole story
COMMENTARY
Coke Returns To Its Roots
by Julie Newton-Cucchi
Robert Hanson, president of the Levi's jeans brand correctly points to the 'American consumers' desire to associate themselves with brands that have roots.' Why … Read the whole story

No Place Like Trad Home
by John Gaffney
It’s a magazine space crowded with publishing’s elite. Architectural Digest, House Beautiful, House and Garden to name a few. But at the top of … Read the whole story