MediaPost Publications - MediaDailyNews 01/24/2003

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Report: TV Needs To Be Risky Business
by John Gaffney
Could playing safe with programming make the TV networks sorry? It sure could according to a new audience research study. Read the whole story
NBC Antes Up New Programming Against Super Bowl
by Paul Gough
Who wants to go up against the ratings monster that is the Super Bowl? NBC is alone among the networks in original counterprogramming Sunday … Read the whole story

COMMENTARY
Oh, How TV Has Changed!
by Dana Blankenhorn
Back in 1990, TV was a simpler business. Everything was geared to the annual NATPE show, where stations bought first-run programs and new shows … Read the whole story