MediaPost Publications - MediaDailyNews 03/13/2003

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FHM Bows Outdoor, Radio Campaign
by Frank Saxe
“Sex in the City” star Kim Cattrall may be big, but she will get even bigger – quite literally. Cattrall will be featured on … Read the whole story
CBS, Fox Lead in Week's Nielsen Demos
by Paul Gough
CBS edged NBC in primetime total household ratings and Fox took another week in the adults 18-49 demographic in the week’s Nielsen Media Research … Read the whole story

As War Looms, CBS Plans Alternatives for NCAA Coverage
by Paul Gough
At least some of the NCAA Men’s Basketball Championship games will be moved from broadcast to cable if war breaks out in the Middle … Read the whole story