MediaDailyNews
Thursday, May 8, 2003
  • Optimedia Chief Sees Moderate Increases

    An industry veteran is advising clients to take advantage of the upfront but doesn't see merit in the networks' predictions of double-digit rate increases. Read the whole story

  • MTV Networks Gets Its Acts Together

    MTV Networks carried a high energy, star-studded message to the advertising community in its first-ever joint upfront Tuesday night: That message: buy us as … Read the whole story

  • Sun Rolls Out Rate-Base Guarantee

    In announcing the details of its second Audit Bureau of Circulations publisher's statement on Monday, The New York Sun rightly crowed about its surging … Read the whole story

  • Parenting, ESPN Take Top NMAs

    Say this for the 2003 National Magazine Awards: The Atlantic Monthly and The New Yorker did not dominate. This year was more diverse in … Read the whole story