MediaDailyNews
Tuesday, August 12, 2003
  • Study: Consumers Put Their Money Where Their Media Is, Advertisers Don't
    by Joe Mandese

    Of the many criteria media planners use to determine the underlying value of a medium, consumer engagement is emerging as one of the most … Read the whole story

  • COMMENTARY
    Is the Media Universe Expanding or Contracting?
    by Kenneth Fadner

    It is hard to tell sometimes. Signs of contraction are everywhere in the troubled media epoch we have been living through. Layoffs, restructurings, new … Read the whole story

  • Stewart Casts Long Shadow on Martha Stewart Omnimedia
    by Paul Gough

    Martha Stewart's legal woes casts a long shadow on her namesake Martha Stewart Omnimedia, with print and television ad revenue continuing to tumble as … Read the whole story

  • CSTV Snags First Major Cable Carriage Agreement
    by

    College Sports Television Network made two big announcements Monday, announcing its first distribution deal with a big cable company and a programming pact with … Read the whole story