The Alternative Response Media Council, the part of the Direct Marketing Association that concentrates on newspaper inserts, will announce a new name on September … Read the whole story

With yesterday's release of the latest Newspaper Association of America (NAA) ad-spending estimates, the struggling newspaper medium received another welcome bit of good news. Read the whole story

When IFCRant launched three years ago, film buffs were quick to embrace it - that is, those film buffs who knew that it existed. … Read the whole story

Plans for one short-form TV network have been delayed a year while the other, which grew out of a successful production company and Web … Read the whole story

Since the release of the 2000 U.S. Census data, media behemoths have stepped up their interest in Hispanic consumers, and thus the smaller media … Read the whole story

It's truly the oldest mass medium and it's one that is regularly overshadowed by other media, but outdoor advertising suddenly is a hot medium … Read the whole story

Home Depot will replace competitor Lowe's as the primary sponsor of Trading Spaces and other TLC programs, ending a three-year partnership that began when … Read the whole story