Magazine publishers have put on a good game face as they begin 2004 ad rate negotiations with Madison Avenue, but their own industry data … Read the whole story

Conventional advertising CPMs may be a good starting point for determining the return on investment of product placements, but a panel of industry leaders … Read the whole story

Even when discussing his own media-consumption habits, American Business Media (ABM) president and chief executive officer Gordon Hughes can't help but plug the medium … Read the whole story

The hot new trend in ad-supported TV apparently may well be one of its earliest formats, advertiser sponsored programming, a panel of industry experts … Read the whole story

Two of the advertising and media industry's best-known editors have joined MediaPost Communications to lead its coverage of the traditional and interactive media marketplace. Read the whole story