MediaDailyNews
Tuesday, September 16, 2003
  • Madison Avenue Confidential: Nielsen Inquiry Proves Not So Secret, Costs Not So Pricey
    by Joe Mandese

    A petition for a confidential government inquiry into Nielsen Media Research's business practices became a public one Monday when trade magazine Advertising Age reported … Read the whole story

  • Dow Jones Crosses Over, Signs Cigna For Multi-Platform Deal
    by Paul Gough

    Insurance and financial services provider CIGNA Monday unveiled plans for an ambitious cross-platform marketing campaign built around a surprising media partner: Dow Jones & … Read the whole story

  • Lagging Data Reveals Summer Spike In Broadcast Ad Demand
    by Joe Mandese

    Demand for broadcast ad inventory picked up in July, according lagging data reported by two industry sources on Monday. Read the whole story

  • Life After TiVo: Study Finds Interactive TV Poised To Take Off
    by Paul Gough

    After a number of fits and false starts surrounding promising new technologies like video-on-demand and high definition television, interactive television (ITV) finally appears poised … Read the whole story